Privacy Policy

1. Who We Are

The BI Playbook is a digital business intelligence product suite operated by Pravesh Dukhi, based in Abu Dhabi, United Arab Emirates. We operate the website at bibaselinescores.netlify.app and sell products via payhip.com/TheBIPlaybook.

For privacy enquiries, contact us at: [email protected]

2. What Data We Collect

We collect personal data in the following circumstances:

• Email address — when you subscribe to our mailing list, take the free BI Baseline Score, or purchase a product
• Name and payment information — collected by Payhip when you purchase a product. We do not store payment card details ourselves
• Usage data — anonymised data about how you interact with our website, collected via Netlify analytics
• Communications — any messages you send us via email or social media

3. How We Use Your Data

We use your personal data to:

• Deliver products you have purchased
• Send you email content you have opted in to receive (product updates, tips, and offers)
• Respond to your enquiries
• Improve our products and website
• Comply with legal obligations

We do not use your data for automated decision-making or profiling.

4. Legal Basis for Processing (UK/EU Residents)

If you are located in the UK or European Economic Area, our legal bases for processing your personal data are:

• Consent — for marketing emails. You may withdraw consent at any time by clicking "Unsubscribe" in any email
• Contract — to fulfil purchases you have made
• Legitimate interests — for improving our products and responding to enquiries

5. Data Sharing

We share your data only with trusted third-party services necessary to operate our business:

• Payhip — payment processing and product delivery (payhip.com/privacy)
• Kit (formerly ConvertKit) — email marketing (kit.com/privacy)
• Netlify — website hosting (netlify.com/privacy)
• ManyChat — Instagram messaging automation (manychat.com/privacy)

We do not sell your personal data to any third party.

6. Data Retention

We retain your data for as long as necessary to provide our services or as required by law. If you unsubscribe from our mailing list, we will remove you from active communications within 10 business days. You may request full deletion of your data at any time (see Section 8).

7. Cookies

Our website uses minimal cookies necessary for functionality. We do not use third-party advertising cookies. Analytics data collected by Netlify is anonymised and does not identify individual visitors.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict our processing of your data
• Request a portable copy of your data
• Withdraw consent for marketing at any time

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

9. Security

We take reasonable technical and organisational measures to protect your data. All payment processing is handled by Payhip using industry-standard encryption. We do not store payment card information.

10. International Transfers

Our third-party service providers may process your data in countries outside the UAE, UK, or EU. Where this occurs, we ensure appropriate safeguards are in place through the providers' own data protection commitments.

11. Children

Our products are intended for business professionals and are not directed at children under the age of 16. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this policy from time to time. The date at the top of this page reflects the most recent update. Continued use of our services after any changes constitutes acceptance of the updated policy.

13. Contact

For any privacy-related questions or requests, contact us at: